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The lean startup : how constant innovation creates radically successful businesses

Author: Eric Ries
Publisher: London ; New York : Portfolio Penguin, 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or  Read more...
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Document Type: Book
All Authors / Contributors: Eric Ries
ISBN: 9780670921607 0670921602
OCLC Number: 769815516
Notes: Also published in a U.S. ed. under title: The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses.
Description: 320 pages : illustrations ; 24 cm
Contents: pt. 1. Vision. Start ; Define ; Learn ; Experiment --
pt. 2. Steer. Leap ; Test ; Measure ; Pivot (or Persevere) --
pt. 3. Accelerate. Batch ; Grow ; Adapt ; Innovate --
Epilogue : waste not --
Join the movement.
Responsibility: Eric Ries.

Abstract:

Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers  Read more...

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This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business -- Scott Cook, Founder and Chairman, Intuit I know of no better guide Read more...

 
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