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The lean startup

Author: Eric Ries
Publisher: New York : Crown Business, 2011
Edition/Format:   Print book : English : 1. editionView all editions and formats
Summary:
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on validated learning, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what  Read more...
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Details

Document Type: Book
All Authors / Contributors: Eric Ries
ISBN: 9780307887894 0307887898
OCLC Number: 770494142
Description: 320 sider : illustrations
Contents: Part 1 --
Vision 1 --
Start 15 2 --
Define 25 3 --
Learn 37 4 --
Experiment 56 Part 2 --
Steer 5 --
Leap 79 6 --
Test 92 7 --
Measure 114 8 --
Pivot (or Persevere) 149 Part 3 --
Accelerate 9 --
Batch 184 10 --
Grow 206 11 --
Adapt 224 12 --
Innovate 253 13 --
Epilogue: Waste Not 272 14 --
Join the Movement 285

Abstract:

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on validated learning, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

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