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LEBRON, INC. : the making of a billion-dollar athlete.

Author: BRIAN WINDHORST
Publisher: [Place of publication not identified] : GRAND CENTRAL PUB, 2019.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul. With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who  Read more...
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Genre/Form: Electronic books
Biographies
Biography
Additional Physical Format: Print version:
WINDHORST, BRIAN.
LEBRON, INC.
[Place of publication not identified], GRAND CENTRAL PUB, 2019
(OCoLC)1048446904
Named Person: LeBron James; LeBron James
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: BRIAN WINDHORST
ISBN: 9781538730867 1538730863
OCLC Number: 1090397210
Description: 1 online resource (288 pages)

Abstract:

From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul. With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon-his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

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Linked Data


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