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Let my people go surfing : the education of a reluctant businessman

Author: Yvon Chouinard
Publisher: New York : Penguin Press, 2005.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Summary:
Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company's story and the  Read more...
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Genre/Form: Autobiographies
Biographies
Biography
Additional Physical Format: Online version:
Chouinard, Yvon, 1938-
Let my people go surfing.
New York : Penguin Press, 2005
(OCoLC)988947571
Named Person: Yvon Chouinard; Yvon Chouinard; Yvon Chouinard
Material Type: Biography, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Yvon Chouinard
ISBN: 1594200726 9781594200724 0143037838 9780143037835
OCLC Number: 59712424
Description: 260, [4] pages : illustrations ; 24 cm
Contents: History --
Philosophies --
Product design philosophy --
Production philosophy --
Distribution philosophy --
Image philosophy --
Financial philosophy --
Human resource philosophy --
Management philosophy --
Environmental philosophy --
1% for the planet alliance.
Responsibility: Yvon Chouinard.
More information:

Abstract:

Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result.--From publisher description.

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