Front cover image for Letting go of the words

Letting go of the words

Web site design and development continues to become more sophisticated. This book provides information on content strategy for web sites, search engine optimization (SEO), and social media. It offers emphasis on hardware like tablets, iPads, and iPhones.
Print Book, English, 2012
2nd edition View all formats and editions
Morgan Kaufmann, Waltham, MA, 2012
333 Seiten : Illustrationen
9780123859303, 0123859301
Chapter 1 Content! Content! Content! Chapter 2 Planning: Purposes, Personas, Conversations Interlude 1: Content Strategy Chapter 3 Designing for Easy Use Chapter 4 Starting Well: Home Pages Chapter 5 Getting There: Pathway Pages Chapter 6 Breaking up and Organizing Content Chapter 7 Focusing on Conversations and Key Messages Interlude 2: Finding Marketing Moments Chapter 8 Announcing Your Topic With a Clear Headline Chapter 9 Including Useful Headings Interlude 3 The New Life of Press Releases Chapter 10 Tuning up Your Sentences Chapter 11 Using Lists and Tables Interlude 4 Legal Information Can Be Clear Chapter 12 Writing Meaningful Links Chapter 13 Using Illustrations Effectively Chapter 14 Getting from Draft to Final Interlude 5 Creating an Organic Style Guide Chapter 15 Test! Test! Test!
Auf dem Umschlag: Writing web content that works