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Letting go of the words

Author: Janice Redish, Sprachwissenschafterin
Publisher: Waltham, MA : Morgan Kaufmann, 2012.
Edition/Format:   Print book : English : 2nd editionView all editions and formats
Summary:

Web site design and development continues to become more sophisticated. This book provides information on content strategy for web sites, search engine optimization (SEO), and social media. It offers  Read more...

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Document Type: Book
All Authors / Contributors: Janice Redish, Sprachwissenschafterin
ISBN: 9780123859303 0123859301
OCLC Number: 814360583
Notes: Auf dem Umschlag: Writing web content that works.
Description: 333 Seiten : Illustrationen
Contents: Chapter 1 Content! Content! Content! Chapter 2 Planning: Purposes, Personas, Conversations Interlude 1: Content Strategy Chapter 3 Designing for Easy Use Chapter 4 Starting Well: Home Pages Chapter 5 Getting There: Pathway Pages Chapter 6 Breaking up and Organizing Content Chapter 7 Focusing on Conversations and Key Messages Interlude 2: Finding Marketing Moments Chapter 8 Announcing Your Topic With a Clear Headline Chapter 9 Including Useful Headings Interlude 3 The New Life of Press Releases Chapter 10 Tuning up Your Sentences Chapter 11 Using Lists and Tables Interlude 4 Legal Information Can Be Clear Chapter 12 Writing Meaningful Links Chapter 13 Using Illustrations Effectively Chapter 14 Getting from Draft to Final Interlude 5 Creating an Organic Style Guide Chapter 15 Test! Test! Test!
Responsibility: Janice (Ginny) Redish.

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Praise from the first edition: "...the book meets a major, previously unmet need of a very large audience: almost everyone who works on a web site. As Ginny points out, good writing is a critical Read more...

 
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