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Levi Strauss & Co.

Author: Lynn Downey
Publisher: Charleston, S.C. : Arcadia Pub., ©2007.
Series: Images of America.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
When Bavarian immigrant Levi Strauss opened his wholesale dry goods warehouse on the San Francisco waterfront in 1853, he likely had no inkling that his business would become one of the world's largest clothing companies. Levi Strauss & Co. started with imported clothing, bedding, and notions to supply the many small stores serving the Gold Rush and the expanding American West. By 1873, he and partner Jacob Davis  Read more...
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Details

Genre/Form: Illustrated works
History
Pictorial works
Document Type: Book
All Authors / Contributors: Lynn Downey
ISBN: 0738555533 9780738555539
OCLC Number: 156834942
Description: 127 pages : chiefly illustrations ; 24 cm.
Contents: Open for business --
The blues are born --
A new foundation --
A western icon --
The denim family --
Peace, love, and bell-bottoms --
150 years ... and counting.
Series Title: Images of America.
Other Titles: Levi Strauss and Company
Responsibility: Lynn Downey.
More information:

Abstract:

When Bavarian immigrant Levi Strauss opened his wholesale dry goods warehouse on the San Francisco waterfront in 1853, he likely had no inkling that his business would become one of the world's largest clothing companies. Levi Strauss & Co. started with imported clothing, bedding, and notions to supply the many small stores serving the Gold Rush and the expanding American West. By 1873, he and partner Jacob Davis invented the very first blue jeans, which were soon worn by working men from Los Angeles to Laramie. Strauss parlayed his business acumen into social progress by giving back to his community and embedding a company culture committed to positively impacting society. In this spirit, the Levi Strauss Foundation was created after World War II, formalizing the philanthropic work started by Strauss himself a century earlier. All the while, the company has evolved with successive generations of family owners, expanding product lines to meet the ever-changing needs of consumers around the world.

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Linked Data


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