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Levi's vs. Tesco

Author: Rosalind Masterson
Publisher: [London] : SAGE, 2016.
Series: SAGE knowledge. Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The case concerns a feud between Levi's and Tesco and the latter's wish to sell imported jeans cheaply in retail stores. Levi's refusal led to the court deciding against Tesco, claiming that a manufacturing company has the right to oversee its products' distribution.
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Masterson, Rosalind.
Levi's vs. Tesco.
[London] : SAGE, 2016
(OCoLC)1017723404
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Rosalind Masterson
ISBN: 9781473938229 1473938228
OCLC Number: 1107639190
Notes: Originally Published in: Masterson, R., & Pickton, D. (2014). Levi's vs. Tesco. In Marketing: An introduction (third ed., page 453). London: SAGE Publications Ltd. Print. ISBN: 9781446266472.
Description: 1 online resource (1 online resource) : illustrations (black and white, and colour).
Series Title: SAGE knowledge. Cases.
Responsibility: Rosalind Masterson.

Abstract:

The case concerns a feud between Levi's and Tesco and the latter's wish to sell imported jeans cheaply in retail stores. Levi's refusal led to the court deciding against Tesco, claiming that a manufacturing company has the right to oversee its products' distribution.

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