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The Librarian's nitty-gritty guide to content marketing

Author: Laura Solomon
Publisher: Chicago : ALA Editions, An imprint of the American Library Association, 2016.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Solomon, Laura, 1967-
Librarian's nitty-gritty guide to content marketing.
Chicago : ALA Editions, An imprint of the American Library Association, 2016
(DLC) 2015046381
(OCoLC)934505051
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Laura Solomon
ISBN: 9780838914359 0838914357 9780838914366 0838914365 0838914373 9780838914373
OCLC Number: 951678223
Language Note: Text in English.
Description: 1 online resource (v, 120 pages) : illustrations
Contents: Get over yourself --
Should you care about content marketing? (yeah, probably.) --
Identifying your audience(s) --
Planning not to fail --
Writing so people might give a damn --
Common mistakes: getting better, going forward --
Are you actually succeeding? (and how do you know?) --
Afterword.
Other Titles: Content marketing
Responsibility: Laura Solomon.

Abstract:

When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book The Librarian's  Read more...

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"Should be considered a core addition of 'in-house' library staff collections for community, corporate, governmental, academic, and NGO library collections.""- Library Bookwatch

 
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