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The librarian's nitty-gritty guide to content marketing

Author: Laura Solomon
Publisher: Chicago ALA editions, an imprint of the American Library Association 2016
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Get over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? (and how do you know?) -- Afterword
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Document Type: Book
All Authors / Contributors: Laura Solomon
ISBN: 9780838914328 0838914322 9780838914359 0838914357 9780838914366 0838914365 9780838914373 0838914373
OCLC Number: 994006004
Notes: Literaturverzeichnis: Seite 105-110
Description: v, 120 Seiten Illustrationen 23 cm
Contents: Chapter 1: Get Over YourselfChapter 2: Should You Care About Content Marketing? (Yeah, Probably.)Chapter 3: Identifying Your Audience(s)Chapter 4: Planning Not to FailChapter 5: Writing So People Might Give a DamnChapter 6: Common Mistakes: Getting Better, Going ForwardChapter 7: Are You Actually Succeeding? (And How Do You Know?) AfterwordBibliographyIndex
Other Titles: Content marketing
Responsibility: Laura Solomon

Abstract:

When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book The Librarian's  Read more...

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"Should be considered a core addition of 'in-house' library staff collections for community, corporate, governmental, academic, and NGO library collections.""- Library Bookwatch

 
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