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Library marketing and communications : strategies to increase relevance and results

Author: Cordelia Anderson
Publisher: Chicago : ALA Editions, 2020.
Edition/Format:   Print book : English
Summary:
"This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"--
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Document Type: Book
All Authors / Contributors: Cordelia Anderson
ISBN: 9780838947999 0838947999
OCLC Number: 1158505309
Description: 1 volume ; 23 cm
Contents: Public relations, marketing, and promotion --
Starting with research --
Developing a marketing and communications plan --
Customers and the marketing funnel --
Fixing the whole funnel --
Branding libraries --
Storytelling --
Marketing and communications partnerships --
Advocacy planning --
Reputation management and crisis communications --
Staffing and organizational structure.
Responsibility: Cordelia Anderson.

Abstract:

"This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"--

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