The library outreach cookbook (Book, 2020) [WorldCat.org]
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The library outreach cookbook

Author: Ryan L Sittler; Terra J Rogerson
Publisher: Chicago : Association of College and Research Libraries, a division of the American Library Association, 2020. ©2020
Series: ACRL Cookbook series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The Library Outreach Cookbook collects 110 recipes full of activities, strategies, plans, and tips designed for librarians of all stripes working within a variety of institutions, budgets, and needs" --
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Details

Document Type: Book
All Authors / Contributors: Ryan L Sittler; Terra J Rogerson
ISBN: 9780838948453 0838948456
OCLC Number: 1202738139
Description: xi, 217 pages : illustrations ; 22 x 27 cm.
Contents: Introduction --
Section 1: Getting Started with Outreach --
Marketing --
Chapter 1. Aligning Library Marketing and Communications with Institutional Branding / Beth Hendrix --
Chapter 2. Crafting Tantalizing Elevator Pitches for Any Audience / Sarah E. Fancher --
Planning --
Chapter 3. Networking Resources for Outreach Librarians / Chapter 4. Collaborative Planning for Outreach Priorities / Mark Lenker --
Chapter 5. Easy User Interviews for Event Flyers and Other Marketing Materials / Sheree Fu --
Chapter 6. Creating a Master Calendar of Outreach Events / Jennifer Friedman and Nora Wood --
Chapter 7. Collaboration within a Social Media Working Group / Sarah Christensen and Emily Moran --
Logos --
Chapter 8. Design Your Own Logo / Carina Gonzalez --
Slogans --
Chapter 9. Quick and Easy Taglines for Every Occasion / Cate Schneiderman --
Spaces --
Chapter 10. Discovering and Creating a Unique Marketable Space / Samantha Paul and Jonathan Klotz --
Mobile --
Chapter 11. Fostering Community Engagement with Mobile Technology / Sarah Christensen, Monique Lassere, Delaney Bullinger, and KayLee Strahan --
Visual Media --
Chapter 12. A Quick and Easy Guide to Curating Your Library's Instagram Account / Jon Reed --
Chapter 13. Regram and Repost / Mallory Jallas --
Chapter 14. Using Memes to Grab Attention / Mark Gatesman --
Chapter 15. Cost-Effective Infographic Options / A. Miller --
Chapter 16. Spice Up Outreach for Online Information Literacy Using Interactive Images / Reilly Curran and Rebecca Bliquez --
Chapter 17. Using Posters for a Campaign of Discovery, Diversity, and Identity / Sue Robinson and Bettina Peacemaker --
Newsletters / Chapter 18. A Collaborative System for Customized eNews / Martha Roseberry, Bettina Peacemaker, and Sue Robinson --
Chapter 19. A Library Newsletter with a Twist / Ashley Creek --
Swag --
Chapter 20. Using Memes and Stickers for Collectible Library Marketing / William Cuthbertson --
Chapter 21. Tasty Reads and Sweet Surprises with the Library Book Mobile / Krissy Cwengros and Serene Rock --
Displays --
Chapter 22. Applying Retail Principles to Library Book Displays / Carla-Mae Crookendale and Sue Robinson --
Chapter 23. Collaborative Exhibits for Marketing and Outreach / Lisa K. Hooper --
Chapter 24. Library as Gallery Space / Renata Gibson --
Assessment --
Chapter 25. Outreach and Assessment Techniques for Your Library without Using LIBQUAL+ / Dan Vinson --
Chapter 26. Post-it Notes Feedback / Jessica Jordan --
Chapter 27. Using Question Walls for User Feedback / Christina Broomfield, Kourtney Blackburn, and Christina Hillman --
Chapter 28. Collection Recommendations Using Padlet / Rebecca Bliquez and Reilly Curran --
Chapter 29. Virtual Library Safari Assessment / Ashley Creek
Series Title: ACRL Cookbook series.
Responsibility: edited by Ryan L. Sittler and Terra J. Rogerson.

Abstract:

"The Library Outreach Cookbook collects 110 recipes full of activities, strategies, plans, and tips designed for librarians of all stripes working within a variety of institutions, budgets, and needs" --

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