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Liderazgo de marca

Author: David A Aaker; Erich Joachimsthaler
Publisher: Bilbao : Deusto, 2001.
Series: Deusto, 11729
Edition/Format:   Print book : SpanishView all editions and formats
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Document Type: Book
All Authors / Contributors: David A Aaker; Erich Joachimsthaler
ISBN: 8423417573 9788423417575 8423422887 9788423422883
OCLC Number: 53071808
Notes: Traducción de: Brand leadership.
Description: 384 p. : il., fot. ; 23 cm.
Series Title: Deusto, 11729
Other Titles: Brand leadership.
Responsibility: David A. Aaker, Erich Joachimsthaler ; vers. española de Roberto M. Alvarez del Blanco, Valentí Camps Fons.

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Liderazgo de marca

by joseluismenendez (WorldCat user published 2014-01-20) Good Permalink

Es un libro muy interesante. Se recomienda la lectura de dicho libro para quien este interesado en temas de marca, y temas de liderazgo.

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