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The life of P.T. Barnum : written by himself with related documents

Author: P T Barnum; Stephen Mihm
Publisher: Boston, MA : Bedford / St.Martin's, [2018]
Series: The Bedford series in history and culture.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
P. T. Barnum had a major impact on the entertainment industry. He understood, far better than his contemporaries, how to attract an audience, and how to keep it. In fact, the professions of advertising, public relations, marketing, and all the other methods used to persuade twenty-first century consumers what to buy, where to eat, what to watch, and how to live arguably trace their origins to Barnum. This book  Read more...
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Genre/Form: Biography
Named Person: P T Barnum; P T Barnum
Document Type: Book
All Authors / Contributors: P T Barnum; Stephen Mihm
ISBN: 9781457692062 1457692066
OCLC Number: 1015264260
Description: xiii, 162 pages : illustrations ; 21 cm.
Series Title: The Bedford series in history and culture.
Responsibility: edited with an introduction by Stephen Mihm.

Abstract:

P. T. Barnum had a major impact on the entertainment industry. He understood, far better than his contemporaries, how to attract an audience, and how to keep it. In fact, the professions of advertising, public relations, marketing, and all the other methods used to persuade twenty-first century consumers what to buy, where to eat, what to watch, and how to live arguably trace their origins to Barnum. This book situates Barnum's contributions within the larger issues of his lifetime, including the vexed issue of race, slavery, and abolition. The particular version of his memoirs used in this volume is drawn from the original 1855 edition. Unlike subsequent versions, where Barnum banished some of the more disquieting stories and events of his life, the original offers the most unvarnished account of Barnum's career up until that time. In addition, this edition reprints fourteen additional documents to bring Barnum's entire career to life. These documents include reviews of the autobiography in the popular press; and selections from Barnum's other writings.

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