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The life of Y : engaging millennials as employees and consumers

Author: Debashish Sengupta
Publisher: Los Angeles : SAGE Publications India Pvt Ltd, 2018.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

A fascinating eye-opener into the Life of Generation Y!

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Additional Physical Format: Online version:
Sengupta, Debashish.
Life of Y.
Thousand Oaks, Calif. : SAGE Publications India Pvt Ltd, [2017]
(DLC) 2017037895
Document Type: Book
All Authors / Contributors: Debashish Sengupta
ISBN: 9789386602749 9386602741
OCLC Number: 1000150624
Description: xx, 284 pages : illustrations ; 23 cm
Contents: Foreword --
Preface --
Acknowlegements --
The misunderstood generation! --
Understanding millennials --
Emotional and social wellness paradox --
Material wellness paradox --
Physiological wellness paradox --
Paradoxical life and happiness reversal --
The new rule of engagement --
Engaging millennials at the workplace --
Engaging millennials at the marketplace --
Engaging millennials in the society --
Corporate leadership and the future of millennial engagement --
References.
Responsibility: Debashish Sengupta.

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'The life of Y' by Debashish Sengupta is a good work on understanding the life of millennial not just within organization and but also in the burgeoning social and formal marketplace as consumers of Read more...

 
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