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The life of Y : engaging millennials as employees and consumers

Author: Debashish Sengupta
Publisher: Thousand Oaks, California : SAGE Publications Inc., 2018. ©2018
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
A fascinating eye-opener into the Life of Generation Y!
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Sengupta, Debashish.
Life of Y.
Thousand Oaks, Calif. : SAGE Publications India Pvt Ltd, [2017]
(DLC) 2017030002
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Debashish Sengupta
ISBN: 938660275X 9789386602756
OCLC Number: 1000298078
Description: 1 online resource (xx, 286 pages)
Contents: Foreword --
Preface --
Acknowlegements --
The misunderstood generation! --
Understanding millennials --
Emotional and social wellness paradox --
Material wellness paradox --
Physiological wellness paradox --
Paradoxical life and happiness reversal --
The new rule of engagement --
Engaging millennials at the workplace --
Engaging millennials at the marketplace --
Engaging millennials in the society --
Corporate leadership and the future of millennial engagement --
References.
Responsibility: Debashish Sengupta.

Abstract:

A fascinating eye-opener into the Life of Generation Y!  Read more...

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'The life of Y' by Debashish Sengupta is a good work on understanding the life of millennial not just within organization and but also in the burgeoning social and formal marketplace as consumers of Read more...

 
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