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Logo

Author: Michael Evamy
Publisher: London : Laurence King Pub., 2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
From the Publisher: The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol, and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in  Read more...
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Details

Genre/Form: Verzeichnis
Illustrated works
Pictorial works
Document Type: Book
All Authors / Contributors: Michael Evamy
ISBN: 9781856695282 185669528X
OCLC Number: 154688636
Notes: Includes indexes.
Description: 352 pages : illustrations (some color) ; 25 cm
Contents: 1: Logotypes And Letters --
Wordmarks and initials --
1-1: Just type --
1-2: Handwritten --
1-3: Joine up --
1-4: Linked characters --
1-5: Intertwined characters --
1-6: Combined characters --
1-7: What's in a word --
1-8: Telling characters --
1-9: Incomplete characters --
1-10: Cropped --
1-11: Reversals and rotations --
1-12: Symmetry and ambigrams --
1-13: Stacked --
1-14: Modular --
1-15: 3D --
1-16: Treated --
1-17: Illustrative --
1-18: Paths through type --
1-19: Decoraed --
Typographic elements --
1-20: Single letters a-z --
1-21: Numerical --
1-22: Ways of saying 'and' --
1-23: Punctuation marks --
2: Symbols --
Abstract --
2-1: Squares --
2-2: Rectangles --
2-3: Triangles and polygons --
2-4: Circles and dots --
2-5: Ovals and ovoids --
2-6: Radiating --
2-7: Concentric --
2-8: Rotary --
2-9: Dotted patterns --
2-10: Horizontal stripes --
2-11: Vertical stripes --
2-12: Converging --
2-13: Arcs and swooshes --
2-14: Amorphous --
Representational --
2-15: Crosses --
2-16: Arrows --
2-17: Thought and speech --
2-18: Waves --
2-19: Woven --
2-20: Strands --
2-21: Light and sound --
2-22: Flames --
2-23: Globes --
2-24: Suns and stars --
2-25: Leaves --
2-26: Flowers --
2-27: Trees --
2-28: Landscape --
2-29: Natural produce --
2-30: Aquatic --
2-31: Winged insects --
2-32: Birds --
2-33: Wildlife --
2-34: Horses --
2-35: Cats and dogs --
2-36: Mythology --
2-37: Bodies --
2-38: Hands and feet --
2-39: Heads --
2-40: Eyes and faces --
2-41: Hearts --
2-42: Crowns --
2-43: Paper --
2-44: Balls --
2-45: Everyday objects --
2-46: Houses --
2-47: Historic buildings and monuments --
2-48: Architecture --
2-49: Transport --
2-50: Cornucopia --
2-51: Shields --
3: Families And Sequences.
Responsibility: Michael Evamy.

Abstract:

Offers graphic designers with a reference source for logo design. This book contains more than 1300 logos grouped according to their focal form, symbol and graphic associations. It offers design  Read more...

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