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Looking closer 3 : classic writings on graphic design

Author: Michael Bierut; Steven Heller; Rick Poynor
Publisher: New York : Allworth, ©1999.
Series: Looking closer, 3.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"In manifestos, broadsides, articles, and conference papers, designers and design observers grapple with the critical issues of Modernism, commercialism, aesthetics, feminism, traditionalism versus progressivism, and social responsibility. These vibrant and seminal works build a framework through which to understand the growth of a visual practice that helped to define the look of everyday communication and  Read more...
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Details

Document Type: Book
All Authors / Contributors: Michael Bierut; Steven Heller; Rick Poynor
ISBN: 1581150229 9781581150223
OCLC Number: 1110895450
Notes: Seconda formul. di resp. tratta dalla cop.
Description: XIX, 283 pages ; 25 cm
Contents: Destruction of syntax --
imagination without strings --
words-in-freedom / F.T. Marinetti --
Program of the first working group of constructivists / Alexander Rodchenko and Varvara Stepanova --
New king of printing calls for new design / W.A. Dwiggins --
With twenty-five soldiers of lead I have conquered the world / Francis Meynell --
The new typography ; Typophoto / Laszlo Moholy-Nagy --
Our book / El Lissitzky --
What is new typography? / Walter Dexel --
I am type / Frederic W. Goudy --
Printing of today / Aldous Huxley --
The philosophy of modernism in typography / Douglas C. McMurtrie --
Outline of the art of advertising manifesto / Fortunato Depero --
New life in print / Jan Tschichold --
What pleases the modern man / Alexey Brodovitch --
What makes a magazine "modern"? / M.F. Agha --
The crystal goblet or printing should be invisible / Beatrice Warde --
Towards a universal type / Herbert Bayer --
Advertising art in the United States / Earnest Elmo Calkins --
Visual expression / Ashley Havinden --
Harsh words / T.M. Cleland --
A technique for dealing with artists / W.A. Dwiggings --
Art in industry / Water P. Paepcke --
Integration, the new discipline in design / Gyorgy Kepes --
What is a designer? / Alvin Lustig --
The designer and the client / Misha Black --
Tradition: cliché, prison or basis of growth? / Herbert Spencer --
Type is to read / William Golden --
What is new in American typography? / Herb Lubalin --
The new typography's expanding future / Ladislav Sutnar --
Visual environment of advertising / William Golden --
The typography of order / Emil Ruder --
Advertisement: ad vivum or ad hominem? / Paul and Ann Rand --
Concrete poetry / dom Sylvester Houedard --
Sometimes I play things I never heard myself / William Bernbach --
First things first / Ken Garland --
The responsibilities of the design profession / Herbert Spencer --
Education for visual design ; Visual/verbal rhetoric / Gui Bonsiepe --
Decline of the visual / Marshall McLuhan --
Typography is a grid / Anthony Froshaug --
Trademark design / Jay Doblin --
Here are some things we must do / Ken Garland --
Visual pop / George Melly --
Posters: advertisement, art, political artifact, commodity / Susan Sontag --
How can one make Swiss typography? / Wolfgang Weingart --
Some aspects of design from the perspective of a woman designer / Sheila Levrant de Bretteville --
Good design is good business / Thomas J. Watson, Jr. --
Edugraphology --
the myths of design and the design of myths / Victor Papanek --
This typeface is changing your life / Leslie Savan --
Lay in --
lay out / Piet Schreuders --
The age of plunder / Jon Savage --
Call for criticism / Massimo Vignelli.
Series Title: Looking closer, 3.
Responsibility: edited by Michael Bierut [and others] ; [introduction by Steven Heller and Rick Poynor].

Abstract:

"In manifestos, broadsides, articles, and conference papers, designers and design observers grapple with the critical issues of Modernism, commercialism, aesthetics, feminism, traditionalism versus progressivism, and social responsibility. These vibrant and seminal works build a framework through which to understand the growth of a visual practice that helped to define the look of everyday communication and life."--Jacket.

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