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L'Oréal

Author: Robert D Hisrich; Claudine Kearney
Publisher: [London] : SAGE, 2016.
Series: SAGE knowledge. Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This case describes the creation and global expansion of L'Oréal, the leading perfumes and cosmetics manufacturer. It presents a historical overview on the growing business model of the company and the partnerships and acquisitions that have fueled its growth throughout the years.
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Details

Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Hisrich, Robert D.
Oréal.
[London] : SAGE, 2016
(OCoLC)1017727310
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Robert D Hisrich; Claudine Kearney
ISBN: 9781506324531 1506324533
OCLC Number: 1112607191
Notes: Originally Published in: Hisrich, R.D., & Kearney, C. (2013). Scenario: L'Oréal. In Managing innovation and entrepreneurship (pages 83-87). Los Angeles: SAGE Publications, Inc. ISBN: 9781452241357.
Description: 1 online resource (1 online resource) : illustrations (black and white, and colour)
Series Title: SAGE knowledge. Cases.
Responsibility: Robert D. Hisrich & Claudine Kearney.

Abstract:

This case describes the creation and global expansion of L'Oréal, the leading perfumes and cosmetics manufacturer. It presents a historical overview on the growing business model of the company and the partnerships and acquisitions that have fueled its growth throughout the years.

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