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Lost and founder : a painfully honest field guide to the startup world

Author: Rand Fishkin
Publisher: New York, New York : Portfolio/Penguin, [2018]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Shares the author's experiences creating, running, and leaving a tech company, and offers advice to people who want to create tech startups of their own.
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Document Type: Book
All Authors / Contributors: Rand Fishkin
ISBN: 9780735213326 0735213321
OCLC Number: 999589669
Description: viii, 312 pages ; 24 cm
Contents: Introduction : The startup cheat code --
The truth shall set you free (from a lot of $#*% storms) --
Why the startup world hates on services (and why you shouldn't) --
Great founders don't do what they love; they enable a vision --
Beware the pivot --
Startups carry their founders' baggage --
Don't raise money for the wrong reasons or from the wrong people --
So you've decided to ask complete strangers for millions of dollars --
Founding a top 5 percent startup may not make you rich --
Scalable marketing flywheels > growth hacks --
Real values don't help you make money (in the short term) --
Living the lives of your customers and their influencers is a startup cheat code --
Great products are rarely "minimally viable" --
Should you sell your startup early? Yes, probably --
If management is the only way up, we're all f'd --
Vulnerability is not weakness --
Self-awareness is a superpower --
Focus --
Cheat codes for next time.
Responsibility: Rand Fishkin.

Abstract:

Shares the author's experiences creating, running, and leaving a tech company, and offers advice to people who want to create tech startups of their own.

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Rand Fishkin is the real deal. This book is an honest, generous and useful look at what actually happens when you build a company, including the downs as well as the ups... I wish I had read it Read more...

 
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