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Loyalty Management : From Loyalty Programs to Omnichannel Customer Experiences.

Author: Cristina Ziliani; Marco Ieva
Publisher: Milton : Routledge, 2019.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Ziliani, Cristina.
Loyalty Management : From Loyalty Programs to Omnichannel Customer Experiences.
Milton : Routledge, ©2019
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Cristina Ziliani; Marco Ieva
ISBN: 9780429666148 0429666144 9780429663420 0429663420 9780429660702 0429660707 9780429022661 0429022662
OCLC Number: 1122461225
Description: 1 online resource (261 pages)
Contents: 1. Loyalty and Marketing Cristina Ziliani2. The Evolution of Loyalty Management Cristina Ziliani3. Making Channel Partners Loyal Cristina Ziliani4. The Impact of Big Data and Artificial Intelligence Cristina Ziliani5. What We Know About Loyalty Programmes Marco Ieva6. Managing Experience to Foster Customer Loyalty Marco Ieva7. Using Customer Insight in Retail Management Michela Giacomini and Miriam Panico8. Loyalty in the Omnichannel Environment Cristina Ziliani and Marco Ieva9. Getting Loyalty Right: Barilla and Starbucks Cristina Ziliani10. Future Challenges Marco Ieva

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"Customer loyalty is the golden fleece of retailing. Great efforts are required to obtain it but once gained it gives authority and advantage for the owner. Cristina Ziliani and Marco Ieva provide us Read more...

 
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