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Luxury brand management : a world of privilege

Author: Michael Chevalier; Gérald Mazzalovo
Publisher: Singapore : Wiley, 2012.
Edition/Format:   Print book : English : 2. edView all editions and formats
Summary:

The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive to such a degree  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael Chevalier; Gérald Mazzalovo
ISBN: 9781118171769 1118171764
OCLC Number: 812216814
Description: xx, 316 Seiten : Illustrationen, Diagramme
Contents: Introduction xv CHAPTER 1 The Concept of Luxury 1 CHAPTER 2 Specificities of the Luxury Industry 27 CHAPTER 3 Major Luxury Sectors 51 CHAPTER 4 The Power of the Luxury Brand 91 CHAPTER 5 The Luxury Client 117 CHAPTER 6 Brand Analytical Tools 139 CHAPTER 7 Managing Creation 189 CHAPTER 8 Communication 215 CHAPTER 9 International Distribution 241 CHAPTER 10 Retailing 261 CHAPTER 11 Licensing Strategy 285 CONCLUSION 303 Index 307
Responsibility: Michael Chevalier ; Gérald Mazzalovo.

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Primary Entity<\/h3>
<http:\/\/www.worldcat.org\/oclc\/812216814<\/a>> # Luxury brand management : a world of privilege<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Book<\/a>, schema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0library:oclcnum<\/a> \"812216814<\/span>\" ;\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891326363#Place\/singapore<\/a>> ; # Singapore<\/span>\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/si<\/a>> ;\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891326363#Topic\/luxusgut<\/a>> ; # Luxusgut<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891326363#Topic\/luxuries_marketing<\/a>> ; # Luxuries--Marketing<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891326363#Topic\/markenpolitik<\/a>> ; # Markenpolitik<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1202059<\/a>> ; # Luxury goods industry<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1743755<\/a>> ; # Branding (Marketing)<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891326363#Topic\/markenartikel<\/a>> ; # Markenartikel<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1004140<\/a>> ; # Luxuries--Marketing<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/viaf.org\/viaf\/146205582<\/a>> ; # Management<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891326363#Topic\/luxusware<\/a>> ; # Luxusware<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/id.worldcat.org\/fast\/837891<\/a>> ; # Brand name products--Management<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh2007102131<\/a>> ; # Brand name products--Management<\/span>\u00A0\u00A0\u00A0schema:bookEdition<\/a> \"2. ed.<\/span>\" ;\u00A0\u00A0\u00A0schema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0schema:contributor<\/a> <http:\/\/viaf.org\/viaf\/210778648<\/a>> ; # G\u00E9rald Mazzalovo<\/span>\u00A0\u00A0\u00A0schema:creator<\/a> <http:\/\/viaf.org\/viaf\/40146152996905251371<\/a>> ; # Michael Chevalier<\/span>\u00A0\u00A0\u00A0schema:datePublished<\/a> \"2012<\/span>\" ;\u00A0\u00A0\u00A0schema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/891326363<\/a>> ;\u00A0\u00A0\u00A0schema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"Luxury brand management : a world of privilege<\/span>\" ;\u00A0\u00A0\u00A0schema:productID<\/a> \"812216814<\/span>\" ;\u00A0\u00A0\u00A0schema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/812216814#PublicationEvent\/singapore_wiley_2012<\/a>> ;\u00A0\u00A0\u00A0schema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891326363#Agent\/wiley<\/a>> ; # Wiley<\/span>\u00A0\u00A0\u00A0schema:url<\/a> <http:\/\/bvbr.bib-bvb.de:8991\/F?func=service&doc_library=BVB01&doc_number=025211959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA<\/a>> ;\u00A0\u00A0\u00A0schema:url<\/a> <http:\/\/bvbr.bib-bvb.de:8991\/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025211959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA<\/a>> ;\u00A0\u00A0\u00A0schema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9781118171769<\/a>> ;\u00A0\u00A0\u00A0wdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/812216814<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>

Related Entities<\/h3>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891326363#Agent\/wiley<\/a>> # Wiley<\/span>\u00A0\u00A0\u00A0\u00A0a bgn:Agent<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Wiley<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891326363#Place\/singapore<\/a>> # Singapore<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Singapore<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891326363#Topic\/luxuries_marketing<\/a>> # Luxuries--Marketing<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:hasPart<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh85079051<\/a>> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Luxuries--Marketing<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891326363#Topic\/luxusgut<\/a>> # Luxusgut<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Luxusgut<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891326363#Topic\/luxusware<\/a>> # Luxusware<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Luxusware<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891326363#Topic\/markenartikel<\/a>> # Markenartikel<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Markenartikel<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891326363#Topic\/markenpolitik<\/a>> # Markenpolitik<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Markenpolitik<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.loc.gov\/authorities\/subjects\/sh2007102131<\/a>> # Brand name products--Management<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Brand name products--Management<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.loc.gov\/vocabulary\/countries\/si<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0dcterms:identifier<\/a> \"si<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.worldcat.org\/fast\/1004140<\/a>> # Luxuries--Marketing<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Luxuries--Marketing<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.worldcat.org\/fast\/1202059<\/a>> # Luxury goods industry<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Luxury goods industry<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.worldcat.org\/fast\/1743755<\/a>> # Branding (Marketing)<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Branding (Marketing)<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.worldcat.org\/fast\/837891<\/a>> # Brand name products--Management<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Brand name products--Management<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/viaf.org\/viaf\/146205582<\/a>> # Management<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Organization<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Management<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/viaf.org\/viaf\/210778648<\/a>> # G\u00E9rald Mazzalovo<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Person<\/a> ;\u00A0\u00A0\u00A0schema:familyName<\/a> \"Mazzalovo<\/span>\" ;\u00A0\u00A0\u00A0schema:givenName<\/a> \"G\u00E9rald<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"G\u00E9rald Mazzalovo<\/span>\" ;\u00A0\u00A0\u00A0schema:sameAs<\/a> <http:\/\/d-nb.info\/gnd\/184636051<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/viaf.org\/viaf\/40146152996905251371<\/a>> # Michael Chevalier<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Person<\/a> ;\u00A0\u00A0\u00A0schema:familyName<\/a> \"Chevalier<\/span>\" ;\u00A0\u00A0\u00A0schema:givenName<\/a> \"Michael<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"Michael Chevalier<\/span>\" ;\u00A0\u00A0\u00A0schema:sameAs<\/a> <http:\/\/d-nb.info\/gnd\/155276174<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/worldcat.org\/isbn\/9781118171769<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:ProductModel<\/a> ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"1118171764<\/span>\" ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"9781118171769<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/title\/-\/oclc\/812216814<\/a>>\u00A0\u00A0\u00A0\u00A0a genont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/812216814<\/a>> ; # Luxury brand management : a world of privilege<\/span>\u00A0\u00A0\u00A0schema:dateModified<\/a> \"2018-11-10<\/span>\" ;\u00A0\u00A0\u00A0void:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>