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Luxury China : market opportunities and potential

Author: Michel Chevalier; Pierre Xiao Lu
Publisher: Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Luxury China answers the question of how to succeed in the fashion and luxury industries of mainland China. The country's extraordinary economic boom has made it the world's third largest market for fashion and luxury with unlimited potential in the future. Key issues, such as the size of the Chinese luxury market and its evolution in different product categories are explained and illustrated. This book covers  Read more...
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Genre/Form: Case studies
fallstudier
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michel Chevalier; Pierre Xiao Lu
ISBN: 9780470823415 0470823410
OCLC Number: 277196681
Description: xvii, 251 pages : illustrations, maps ; 24 cm
Contents: Challenges and market size --
Alfred Dunhil --
The Chinese luxury client --
Shanghai Tang --
Chinese consumer attitudes toward luxury --
Rolex in China --
How to distribute in China --
Shiatzy Chen --
Retailing and licensing in China --
Louis Vuitton in China --
Communication and advertising --
The war of the spirits --
Brand protection and counterfeit activities --
Luili Gongfang: breaking into luxury by way of glass.
Responsibility: Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.
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Abstract:

A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese  Read more...

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This is the first book to provide all necessary information for a luxury brand trying to develop its business in China. It indicates how the consumers, the stores, the markets and the communication Read more...

 
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