Luxury fashion management : brand and marketing management in the ever-changing luxury fashion industry (Book, 2009) [WorldCat.org]
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Luxury fashion management : brand and marketing management in the ever-changing luxury fashion industry
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Luxury fashion management : brand and marketing management in the ever-changing luxury fashion industry

Author: Marcha van Dijk
Publisher: Saarbrucken, Germany : VDM Verlag Dr. Muller, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Luxury fashion is facing a threat from the mass market. This book examines these changes and looks at the implications for the branding and marketing strategies of luxury fashion brands.
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Details

Document Type: Book
All Authors / Contributors: Marcha van Dijk
ISBN: 9783639207873 3639207874
OCLC Number: 779918976
Description: iv, 59 pages : illustrations
Responsibility: Marcha van Dijk.

Abstract:

Luxury fashion is facing a threat from the mass market. This book examines these changes and looks at the implications for the branding and marketing strategies of luxury fashion brands.

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