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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/779918976 Title: Luxury fashion management : brand and marketing management in the ever-changing luxury fashion industry Author: Marcha van Dijk Publisher: Saarbrucken, Germany : VDM Verlag Dr. Muller, 2009. ISBN/ISSN: 9783639207873 3639207874 OCLC:779918976

  
  

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Luxury fashion management : brand and marketing management in the ever-changing luxury fashion industry

Author:	Marcha van Dijk
Publisher:	Saarbrucken, Germany : VDM Verlag Dr. Muller, 2009.
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	Luxury fashion is facing a threat from the mass market. This book examines these changes and looks at the implications for the branding and marketing strategies of luxury fashion brands.
Subjects	Brand name products. Fashion merchandising. Luxury goods industry. View all subjects
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