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M-profits : making money from 3G services

Author: Tomi T Ahonen
Publisher: Hoboken, NJ : J. Wiley, ©2002.
Edition/Format:  eBook : Document : EnglishView all editions and formats
Summary:

With the world"s wireless companies poised to transfer to the next generation of technology, 3G or 3rd generation technology is projected to be the savoir of the industry. This technology will  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Ahonen, Tomi T.
M-profits.
Hoboken, NJ : J. Wiley, ©2002
(DLC) 2002072586
(OCoLC)49894655
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tomi T Ahonen
ISBN: 0470847751 9780470847756 0470855118 9780470855119 0470855126 9780470855126
OCLC Number: 54490816
Reproduction Notes: Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2011. MiAaHDL
Description: 1 online resource (xvi, 360 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Foreword. Acknowledgements. Intro to m-Profits: Show Me the Money. Characteristics of Mobile Services: What Makes Them Different. Mobile Phone the Most Personal Device: Cannot Live Without It. Micro-payments: The Magical Key to Content Revenues. The 5 M's of 3G Services: Recipe for Killer Cocktails. The Profits of Movement Services: Escaping the Fixed Place. The Profits of Mobile Services: Expanding the Concept of Time. The Profits of 'Me' Services. The Profits of Money Services: Expending Financial Resources. The Profits of Machine Services: Empowering Gadgets and Devices. Money Patterns in Cellular Networks: The 'Hockey Stick' Curves. Tariffing: Just Below the Pain Threshold. Marketing 3G Services. Competition in 3G Services: More Competitors. Revenue Sharing and Partnering: When You Cannot Do It Alone. Business Case of 3G for the Operator: Revenues, Cost and Profitability. Money Migration: Know the Streams. 4G: What Next? Postscript: Final Thoughts. m-Dictionary. Abbreviations. Bibliography. Websites. Services Index. Index.
Responsibility: Tomi T. Ahonen.
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"...A visionary theory of the future of telecoms economics..." (www.Wap Insight, 16 September 2002) "...a fresh attempt to throw light on how that unwired world will develop...a sound primer...a Read more...

 
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