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Machine, platform, crowd : harnessing our digital future

Author: Andrew McAfee; Erik Brynjolfsson
Publisher: New York : W.W. Norton & Company, [2017] ©2017
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:
From the authors of the best-selling The Second Machine Age, a leader's guide to success in a rapidly changing economy. We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. MIT's Andrew McAfee and Erik Brynjolfsson know what it  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
McAfee, Andrew.
Machine, platform, crowd.
New York : W.W. Norton & Company, [2017]
(DLC) 2017016682
(OCoLC)987909505
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Andrew McAfee; Erik Brynjolfsson
ISBN: 9780393254303 0393254305
OCLC Number: 991531332
Description: 1 online resource : illustrations
Other Titles: Harnessing our digital future
Responsibility: Andrew McAfee & Erik Brynjolfsson.
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Abstract:

From the authors of the best-selling The Second Machine Age, a leader's guide to success in a rapidly changing economy. We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives. In the tradition of agenda-setting classics like Clay Christensen's The Innovator's Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.

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