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Made for China : success strategies from China's business icons

Author: Christian Nothhaft
Publisher: Cham, Switzerland : Copernicus Books is a brand of Springer, [2018] ©2018
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services. Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Nothhaft, Christian.
Made for China : Success Strategies From China's Business Icons.
Cham : Springer International Publishing, ©2017
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Christian Nothhaft
ISBN: 9783319615844 331961584X
OCLC Number: 1012343334
Description: 1 online resource (284 pages)
Contents: China's Customers and How to Lead the Trend With Them.- The Face --
Accelerating Customer Individuality.- The Family --
Enhancing Quality of Life.- The Food --
Aspiring to a Healthy and Fashionable Diet.- Fun, Entertainment and Leisure.- Made for China --
The Future.
Responsibility: Christian Nothhaft.

Abstract:

Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick - helping  Read more...

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