Made possible by : succeeding with sponsorship (Book, 2004) []
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Made possible by : succeeding with sponsorship

Made possible by : succeeding with sponsorship

Author: Patricia Martin
Publisher: San Francisco : Jossey-Bass, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats

Each year, corporations spend roughly a half-billion dollars on cause-related marketing and event sponsorships - expenditures that continue to increase despite economic downturns. Consequently most  Read more...


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Document Type: Book
All Authors / Contributors: Patricia Martin
ISBN: 0787965022 9780787965020
OCLC Number: 933975866
Description: xvii, 138 p. ; 28 cm
Contents: Exhibits and Worksheets. Preface. The Author. PART 1: UNDERSTANDING SPONSORSHIP. 1. Making the Transition to Sponsorship. 2. Preparing for Sponsorship. 3. Structuring Your Offer. PART 2: ENGAGING WITH SPONSORS. 4. Drafting the Proposal. 5. Gaining Access to Sponsors. 6. Selling, Negotiating, and Closing the Deal. 7. Understanding Sponsorship's Legal and Tax Concerns. 8. Delivering the Deal and Communicating the Results. Glossary. References. Index.
Responsibility: Patricia Martin.


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"Martin's advice is direct, succinct and illustrated with concrete examples." (Philanthropy News Digest, 7/27/2004)

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