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Madison Avenue and the Color Line : African Americans in the Advertising Industry.

Author: Jason Chambers
Publisher: Philadelphia : University of Pennsylvania Press May 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic book
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jason Chambers
ISBN: 9780812220605 0812220609
OCLC Number: 1055346871
Target Audience: College Audience
Description: 1 online resource (328 pages) : illustrations
Contents: IntroductionChapter 1. The Rise of Black Consumer MarketingChapter 2. The Jackie Robinsons of Advertising and SellingChapter 3. Civil Rights and the Advertising IndustryChapter 4. Affirmative Action and the Search for White CollarsChapter 5. The Golden AgeEpilogueNotesIndexAcknowledgments

Abstract:

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining  Read more...

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"The book offers perspective for those entering the industry as well as those who don't understand what all of the fuss is about."-Advertising Age "Rarely do scholars look beyond consumer-directed Read more...

 
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