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Madison Avenue and the Color Line African Americans in the Advertising Industry

Author: Jason Chambers
Publisher: Philadelphia University of Pennsylvania Press Ann Arbor, Michigan ProQuest 2011
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.
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Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Jason Chambers
ISBN: 9780812203851 0812203852
OCLC Number: 956785286
Accession No: (DE-599)HEB385423926 (OCoLC)956785286
Description: 1 Online-Ressource (329 pages)
Contents: IntroductionChapter 1. The Rise of Black Consumer MarketingChapter 2. The Jackie Robinsons of Advertising and SellingChapter 3. Civil Rights and the Advertising IndustryChapter 4. Affirmative Action and the Search for White CollarsChapter 5. The Golden AgeEpilogueNotesIndexAcknowledgments

Abstract:

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining  Read more...

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"A cogent analysis of an important aspect of race relations in the US. . . . Highly recommended."-Choice "A major contribution to the history of advertising, consumption, and African American Read more...

 
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