Making a Marque : Rolls-Royce motor car promotion 1904-1940. (Book, 2021) [WorldCat.org]
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Making a Marque : Rolls-Royce motor car promotion 1904-1940.
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Making a Marque : Rolls-Royce motor car promotion 1904-1940.

Author: PETER ROBERTS RICHARD MOSS
Publisher: [S.l.] : DALTON WATSON FINE BOOKS, 2021.
Edition/Format:   Print book : English
Summary:
This book tells the story of the constant battle for recognition on both sides of the Atlantic. It pulls together the many strands of promotion that Rolls-Royce used, from publicity for wins in races and trials, through advertising in important magazines and influential newspapers, to beautifully produced pamphlets and catalogues. It brings to light the unique Rolls-Royce style: independent press reports and  Read more...
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Document Type: Book
All Authors / Contributors: PETER ROBERTS RICHARD MOSS
ISBN: 1854433105 9781854433107
OCLC Number: 1225067185
Contents: AcknowledgementsIntroductionChapter One - Prologue: 1902-1904Chapter Two - Early days: 1905-1906Chapter Three - The 40-50 h.p. from 1906 to World War IChapter Four - World War I and After - the 40-50 h.p. Remains AloneChapter Five - 20 h.p.: 1922-1929Chapter Six - The New Phantom: 1925-1929Chapter Seven - The Phantom II: 1929-1935Chapter Eight - Rolls-Royce in America: 1919-1934Chapter Nine - 20-25 h.p.: 1929-1936Chapter Ten - Phantom III: 1935-1939Chapter Eleven - 25/30 h.p. and Wraith: 1936-1939Chapter Twelve - The Clouds of WarAppendix One - Principal Publications in Which Rolls-Royce AdvertisedAppendix Two - Letters from Rolls-Royce to the Readers of The Times newspaperAppendix Three - Contract Spaces for 1931Appendix Four - The Announcement of Rolls-Royce of AmericaAppendix Five - The Significance of Rolls-Royce in AmericaIndex

Abstract:

The promotional history of Rolls-Royce motor cars from the company's beginnings in 1904 to the outbreak of World War II has been exhaustively researched and documented in these pages. This book  Read more...

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