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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/1225067185 Title: Making a Marque : Rolls-Royce motor car promotion 1904-1940. Author: PETER ROBERTS RICHARD MOSS Publisher: [S.l.] : DALTON WATSON FINE BOOKS, 2021. ISBN/ISSN: 1854433105 9781854433107 OCLC:1225067185

  
  

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Making a Marque : Rolls-Royce motor car promotion 1904-1940.

Author:	PETER ROBERTS RICHARD MOSS
Publisher:	[S.l.] : DALTON WATSON FINE BOOKS, 2021.
Edition/Format:	Print book : English
Summary:	This book tells the story of the constant battle for recognition on both sides of the Atlantic. It pulls together the many strands of promotion that Rolls-Royce used, from publicity for wins in races and trials, through advertising in important magazines and influential newspapers, to beautifully produced pamphlets and catalogues. It brings to light the unique Rolls-Royce style: independent press reports and unsolicited testimonials on the quality of the cars, and detailed explanations of the engineering standards and expertise that created that quality. It also highlights the outstanding variety and quality of Rolls-Royce’s illustrated advertising, some of it in full colour, and how the company used it to attract the most demanding customers – and it goes behind the scenes: rare minutes from the Advertising Committee during the 1930s reveal the decisions that led to some of the finest examples of the company’s promotional work.  Read more...
Subjects	Rolls-Royce automobile. Rolls-Royce (Automobiles)
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