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Making meaning : how successful businesses deliver meaningful customer experiences

Author: Stephen Diller; Nathan Shedroff; Darrel Rhea
Publisher: Berkeley, Calif. : New Riders, ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Writing in the tradition of Louis Cheskin, one of the founding fathers of modern marketing, the authors of Making Meaning observe, define, and describe the phenomenon of the meaningful customer experience. They explain that by consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, companies can create more value and achieve lasting strategic  Read more...
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Document Type: Book
All Authors / Contributors: Stephen Diller; Nathan Shedroff; Darrel Rhea
ISBN: 0321374096 9780321374097
OCLC Number: 63185971
Notes: Includes index.
Description: vi, 146 pages : illustrations ; 24 cm
Contents: Introduction : meaning : the heart and soul of innovation --
1. road to meaning --
2. value of meaning --
3. world of meaningful experiences --
4. Finding a starting point --
5. Designing meaningful experiences --
6. Identifying the opportunity for meaning --
7. Framing the experience --
8. Shaping the concept --
9. Delivering reality --
10. end in sight --
11. Moving forward.
Responsibility: Steve Diller, Nathan Shedroff, Darrel Rhea.

Abstract:

"Writing in the tradition of Louis Cheskin, one of the founding fathers of modern marketing, the authors of Making Meaning observe, define, and describe the phenomenon of the meaningful customer experience. They explain that by consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, companies can create more value and achieve lasting strategic advantages over their competitors. Making Meaning not only encourages businesses to adopt an innovation process that's centered on meaning, it also tells you how. With insightful real-world examples, this book outlines a plan of action and describes the attributes of a meaning-centric innovation team."--Jacket.

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"We're now hip-deep, if not drowning, in the `experience economy.` Here`s the smartest book I`ve read so far that can actually help get your brand to higher ground, fast. And it`s written by people Read more...

 
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