Making Media Work. (eBook, 2014) []
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Making Media Work.

Making Media Work.

Publisher: NYU Press, 2014.
Edition/Format:   eBook : Document : English

Aims to provide a deeper and more nuanced understanding of management within the entertainment industries. This book traces the changing roles of management both historically and in the contemporary  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
ISBN: 0814760996 9780814760994 081476469X 9780814764695 9780814724989 0814724981
OCLC Number: 887090775
Description: 1 online resource (337)
Contents: Introduction: Discourses, Dispositions, Tactics: Reconceiving Management in Critical Media Industry StudiesDerek Johnson, Derek Kompare, and Avi SantoI. 1. Building Theories of Creative Industry Managers: Challenges, Perspectives, and Future DirectionsAmanda D. Lotz 2. Towards a Structuration Theory of Media Intermediaries Timothy Havens 3. Linear Legacies: Managing the Multiplatform Production ProcessJames Bennett and Niki Strange 4. Enterprising Selves: Reality Television and Human Capital Laurie OuelletteII. 5. Record Men: Talent Scouts in the U.S. Recording Industry, 1920-1935Kyle Barnett 6. Recasting the Casting Director: Managed Change, Gendered LaborErin Hill 7. Brazilian Film Management Culture and Partnering with os majors: A Midlevel ApproachCourtney Brannon Donoghue 8. Constructing Social Media's Indie Auteurs: Management of the Celebrity Self in the Case of Felicia DayElizabeth EllcessorIII. 9. "Selling Station Personality": Managing Impending Change in Postwar Radio, 1948-1953Alexander Russo 10. Tweeting on the BBC: Audience and Brand Management via Third Party WebsitesElizabeth Evans 11. Market Research in the Media Industries: On the Strategic Relationship between Client and SupplierJustin Wyatt 12. Listening and Empathizing: Advocating for New Management Logics in Marketing and Corporate CommunicationSam FordBibliographyContributorsIndex


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Making Media Work marks a distinctive intervention in the study of management in the media industries. Drawing from a variety of perspectives and incorporating rare insights from industry insiders, Read more...

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