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The making of a name : the inside story of the brands we buy

Author: Steve Rivkin; Fraser Sutherland
Publisher: New York ; Oxford : Oxford University Press, 2004.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Ressources Internet
Livres numériques
Additional Physical Format: Print version:
Rivkin, Steve, 1947-
Making of a name.
New York ; Oxford : Oxford University Press, 2004
(DLC) 2004012206
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Steve Rivkin; Fraser Sutherland
OCLC Number: 300425930
Notes: Titre de l'écran-titre (visionné le 3 oct. 2008).
Description: 1 online resource (x, 275 p.)
Responsibility: Steve Rivkin and Fraser Sutherland.

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