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Making the connections : using internal communication to turn strategy into action

Author: Bill Quirke
Publisher: [Aldershot, Hampshire England] ; [Burlington, VT, USA] : Gower, 2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Examines how businesses can use internal communication to achieve differentiation, improve quality, customer service and innovation, and to manage change more effectively. The book describes the why,  Read more...

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Document Type: Book
All Authors / Contributors: Bill Quirke
ISBN: 056608175X 9780566081750 0566085178 9780566085178
OCLC Number: 42296377
Description: xii, 286 pages : illustrations ; 24 cm
Contents: Turning Communication to Advantage --
Valuing communication --
Improving internal communication --
Talking Business --
Creating differentiation --
Restructuring and rewiring --
Networking knowledge --
Changing Communication --
Making change happen --
Communicating projects, campaigns and initiatives --
Pulling it Together --
The management of communication --
Repositioning the role of the internal communication function --
Information into interaction --
Measuring impact.
Other Titles: Using internal communication to turn strategy into action
Responsibility: Bill Quirke.

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