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Making the news : a guide for nonprofits and activists

Author: Jason Salzman
Publisher: Boulder, CO : Westview Press, ©2003.
Edition/Format:   Print book : English : Rev. and updatedView all editions and formats
Summary:
"Based on interviews with professional journalists and media-savvy activists, this handbook describes how to stage media events, write distinctive news releases, contact reporters, deliver soundbites, and much more. The handbook's expanded sections on aggressive tactics, including extensive tips on how to create newsworthy visual imagery, provide everything needed to transform standard media events into spectacles  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jason Salzman
ISBN: 0813340950 9780813340951
OCLC Number: 818797936
Description: pages cm
Responsibility: Jason Salzman.
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Abstract:

Written for activists, nonprofit organizations, or any concerned citizen, Making the News explains how to combine creativity with nuts-and-bolts media skills to score news coverage for important  Read more...

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"I wish Jason Salzman would stop giving away our secrets."

 
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