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Making the news popular. Mobilizing U.S. news audiences.

Author: Anthony M Nadler
Publisher: Champaign : University of Illinois Press 2016.
Series: History of communication.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The professional judgment of gatekeepers defined the American news agenda for decades. "Making the News Popular" examines how subsequent events brought on a post-professional period that opened the door for imagining that consumer preferences should drive news production - and unleashed both crisis and opportunity on journalistic institutions. Anthony Nadler charts a paradigm shift, from market research's reach into  Read more...
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Document Type: Book
All Authors / Contributors: Anthony M Nadler
ISBN: 9780252040146 0252040147
OCLC Number: 966828351
Description: 240 pages.
Series Title: History of communication.
Responsibility: Anthony M. Nadler.

Abstract:

The professional judgment of gatekeepers defined the American news agenda for decades. "Making the News Popular" examines how subsequent events brought on a post-professional period that opened the door for imagining that consumer preferences should drive news production - and unleashed both crisis and opportunity on journalistic institutions. Anthony Nadler charts a paradigm shift, from market research's reach into the editorial suite in the 1970s through contemporary experiments in collaborative filtering and social news sites like Reddit and Digg. As Nadler shows, the transition was and is a rocky one. It also goes back much further than many experts suppose. Idealized visions of demand-driven news face obstacles with each iteration. Furthermore, the post-professional philosophy fails to recognize how organizations mobilize interest in news and public life. Nadler argues that this civic function of news organizations has been neglected in debates on the future of journalism. Only with a critical grasp of news outlets' role in stirring broad interest in democratic life, he says, might journalism's digital crisis push us towards building a more robust and democratic news media.

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"In this imaginative and original history, Tony Nadler shows how, since the 1970s, U.S. news institutions have embraced the principle that consumer preferences rather than editorial expertise should Read more...

 
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