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Named Person: | Jesus Christ; Jesus Christ. |
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Material Type: | Audio book, etc. |
Document Type: | Sound Recording |
All Authors / Contributors: |
Bruce Barton |
OCLC Number: | 85764705 |
Notes: | Originally published: Chicago : Ivan R. Dee, ©2000. Previously published: Indianapolis, in: Bobbs-Merrill, 1925. With new introduction. |
Description: | 1 audio disc ; 4 3/4 in. |
Contents: | Introduction / R.M. Fried -- How it came to be written: Executive; Outdoor Man; Sociable man; His method; His advertisements; Founder of modern business; The master. |
Responsibility: | Bruce Barton ; with an introduction by Richard M. Fried. |
Abstract:
[This book is the author's] 1925 effort to reconfigure Jesus for the Roaring Twenties ... In [this book, he] depicted Christ as a man's man, not the meek, effeminate figure he had encountered in Sunday School. No Puritan or Prohibitionist, this Jesus turned water into wine and was "the most popular dinner guest in Jerusalem." Here was the world's first advertising man, whose parables sparkled as models for modern jingle writers ... Here was Christ, the world's greatest business executive, who "picked up twelve men from the bottom ranks of business and forged them into an organization that conquered the world." ... In this new edition, the Introduction explores the book's rich insights into the culture of the 1920s, revealing not only the union of religion and business but changing attitudes toward consumption and leisure, sexuality and the roles of men and women.-Back cover
Reviews
Publisher Synopsis
His themes are, ahem, resurrected by businessmen who seek to enumerate the most common problems in business. -- Kim Phillips-Fein * The American Prospect * Barton is a pioneer in public relations...by making Jesus the founder of modern business. -- Richard N. Ostilling * Philadelphia Tribune * Read more...

