Management and creativity : from creative industries to creative management (Book, 2007) []
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Management and creativity : from creative industries to creative management

Author: Chris Bilton
Publisher: Malden, MA : Blackwell Pub., 2007.
Edition/Format:   Print book : EnglishView all editions and formats

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on  Read more...


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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Chris Bilton
ISBN: 9781405119962 1405119969 9781405119955 1405119950
OCLC Number: 300338462
Description: xxiii, 190 pages ; 25 cm
Contents: Defining creativity --
From individuals to processes : creative teams and innovation --
Creative systems : implications for management and policy in the creative industries --
Managing creative work through release and control : the myth of the self-motivated creative worker --
Seeing the pattern : strategy, leadership and adhocracy --
Business development and organisational change --
From creative marketing to creative consumption --
The politics of creativity.
Responsibility: Chris Bilton ; [with a foreword by Lord Puttnam].
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"This important book demonstrates exactly why a full understanding of creativity really matters - not only in the context of developing more vibrant and personally satisfying areas of economic Read more...

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