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Management speak : why we listen to what management gurus tell us

Author: David Greatbatch; Timothy Clark
Publisher: London : Routledge, 2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Management gurus continue to exert tremendous influence over management thinking and strategy, not only through their published works, but more significantly via the international management lecture circuit. Research suggests that public performances are critical to their popularity and success, and that the "best" gurus are all highly skilled in persuasive communication techniques. This book examines techniques,  Read more...
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Document Type: Book
All Authors / Contributors: David Greatbatch; Timothy Clark
ISBN: 0415306221 9780415306225 041530623X 9780415306232
OCLC Number: 503068203
Description: xiv, 155 pages ; 23 cm
Contents: 1. Management gurus --
2. Live presentations --
3. Packaging the message --
4. Generating collective audience response --
5. The role of humour and laughter --
6. Telling stories --
7. Conclusion --
App. Glossary of transcription symbols.
Responsibility: David Greatbatch and Timothy Clark.

Abstract:

Based on research into the public lectures of management gurus, this volume analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit. This  Read more...

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'In this groundbreaking book, David Greatbatch and Timothy Clark extend our understanding of the management guru phenomenon by focusing on the live oratory and presentations of the most accomplished Read more...

 
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