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The Manager in the International Economy

Author: Raymond Vernon; Louis T Wells; Subramanian Rangan
Publisher: Upper Saddle River : Pearson Higher Education, 1996
Edition/Format:   Print book : English : 7th edView all editions and formats
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Document Type: Book
All Authors / Contributors: Raymond Vernon; Louis T Wells; Subramanian Rangan
ISBN: 013232539X 9780132325394
OCLC Number: 474837043
Description: 498 s
Contents: 1. The International Economy: A Manager's Perspective. I. THE ENTERPRISE FROM WITHIN. 2. Going Multinational: Firm Motives and Characteristics. 3. Managing the Multinational: Goals and Strategies. 4. Managing the Multinational: Organizations and Networks. 5. National Units in Multinational Networks. II. THE ENTERPRISE AND THE NATION. 6. Comparing National Economies. 7. Exploring National Policies. III. THE INTERNATIONAL ENVIRONMENT. 8. The National Economy in an International Setting. 9. International Money Markets. 10. The International Rules of the Game: Money. 11. The International Rules of the Game: Goods and Services. IV. CASES. Balance-of-Payments Exercises. Lotus Development Corporation: Entering International Markets. Poland 1989. Gerber Products Company: Investing in the New Poland. Xerox and Fuji Xerox. Shell Brasil S.A.: Performance Evaluation in the Oil Products Division. The Global Computer Industry. Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas (A). Volkswagen de Mexico's North American Strategy (A). The Foreign Exchange Market: Background Note and Problem Set. CIBA-GEIGY AG: Impact of Inflation and Currency Fluctuations. Pfizer: Protecting Intellectual Property in a Global Marketplace.

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