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Managerial economics

Author: Christopher R Thomas; S Charles Maurice
Publisher: Boston : McGraw-Hill/Irwin, ©2005.
Edition/Format:   Print book : English : 8th edView all editions and formats
Summary:

Meant for students on how to use microeconomic theory to analyze business decisions. This book explores the market forces that create both opportunities and constraints for business enterprises.

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Christopher R Thomas; S Charles Maurice
ISBN: 0072871741 9780072871746 0071238344 9780071238342
OCLC Number: 53441387
Notes: Revised edition of: Maurice, S. Charles. Managerial economics. 7th ed.
Various multi-media instructional aids are available to supplement the text.
Includes index.
Description: xvi, 704 pages : illustrations (some color) ; 24 cm
Contents: pt. 1. Some preliminaries. Managers, profits, and markets --
Demand, supply, and market equilibrium --
Marginal analysis for optimal decision making --
Basic estimation techniques --
pt. 2. Demand analysis. Theory of consumer behavior --
Elasticity and demand --
Demand estimation and forecasting --
pt. 3. Production and cost analysis. Production and cost in the short run --
Production and cost in the long run --
Production and cost estimation --
pt. 4. Profit-maximization in various market structures. Managerial decisions in competitive markets --
Managerial decisions for firms with market power --
Strategic decision making in oligopoly markets --
pt. 5. Advanced managerial decision making. Advanced techniques for profit maximization --
Decisions under risk and uncertainty / Christopher R. Thomas and S. Charles Maurice.
Responsibility: Christopher R. Thomas, S. Charles Maurice.
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