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Managerial marketing: policies, strategies, and decisions.

Author: Eugene J Kelley; William Lazer
Publisher: Homewood, Ill., R.D. Irwin, 1973.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Eugene J Kelley; William Lazer
ISBN: 0256002703 9780256002706
OCLC Number: 1207586
Notes: "Evolved from previous editions of Managerial marketing: perspectives and viewpoints."
Description: xiv, 490 pages illustrations 24 cm
Responsibility: [Compiled by] Eugene J. Kelley [and] William Lazer.

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