Managing and growing a cultural heritage web presence a strategic guide (Book, 2011) []
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Managing and growing a cultural heritage web presence a strategic guide

Managing and growing a cultural heritage web presence a strategic guide

Author: Mike Ellis
Publisher: London Facet 2011
Edition/Format:   Print book : EnglishView all editions and formats
This book deals with a complete guide for cultural institutions to maintain a web presence which is scalable and built on logic. Case studies and real life examples are aimed at website administrators and website managers.

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Document Type: Book
All Authors / Contributors: Mike Ellis
ISBN: 9781856047104 1856047105
OCLC Number: 901494967
Description: 217 p.
Contents: 1. Evaluating what you have now Introduction The web today Who is online and what do they do? The internal context SummaryReferences 2. Building a strategic approach Introduction What is a web strategy? What should a strategy cover?Structuring your strategy documentEvolving your strategyThe web strategy teamRegular strategy reviewsSummaryReference 3. Content Introduction Managing contentContent outside your site Staying informedSyndicating contentSummaryReferences 4. Marketing Introduction From 'site' to 'presence' SearchOffline marketing Online advertising SummaryReferences 5. Policies and guidelines Introduction Policies, procedures and guidelines Social media guidelinesSummaryReferences 6. Traffic and metrics Introduction Measurement techniques Metrics softwareWhat should you measure? Metrics definitionsWatching your metricsReporting Other metrics Dissemination of KPIs The changing face of metricsSummaryReferences 7. The social web (Web 2.0) Introduction What is 'the social web'?Why social media?Choosing when (and when not) to use social media Developing a social media strategy Social media channelsThe challenges of the social web Risks and mitigation SummaryReferences 8. The website project process Introduction Project phases Writing a website brief The specificationWorking with external agenciesProject start-upBudgeting SummaryReferences 9. Away from the browser Introduction Open DataMobileSummaryReferences 10. Bringing it all together Introduction Ongoing feedbackStaying informedSumming upBibliography
Responsibility: Mike Ellis [aut].


In today's hectic and challenging world of website management, it is increasingly important for cultural heritage institutions to make the most out of their presence online. This book provides a  Read more...


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"This is an important addition to the body of digital heritage literature and a strong indication not just of how far we have come in our practice but of how mature today discussion of this subject Read more...

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