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Managing brand equity : capitalizing on the value of a brand name

Author: David A Aaker
Publisher: New York [N.Y.] : Free Press, ©1991.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: David A Aaker
ISBN: 0029001013 9780029001011
OCLC Number: 802662613
Description: XIII, 299 p. : il., quadres, gràf. ; 25 cm
Responsibility: David A. Aaker.

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