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Managing Corporate Brands : a new approach to corporate communication

Author: Marcos Orme?o; SpringerLink (Online service)
Publisher: Wiesbaden : Deutscher Universit?ts-Verlag / GWV Fachverlage, Wiesbaden, 2007.
Edition/Format:   Computer file : Online system or service : English
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Additional Physical Format: Print version:
Ormeño, Marcos.
Managing Corporate Brands.
Wiesbaden : Springer Fachmedien, ©2007
Material Type: Online system or service, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marcos Orme?o; SpringerLink (Online service)
ISBN: 9783835095991 3835095994
OCLC Number: 402246343
Description: v.: digital
Responsibility: by Marcos Orme?.

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