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Managing global customers : an integrated approach

Author: George S Yip; Audrey J M Bink; Oxford University Press.
Publisher: Oxford : Oxford University Press, 2007.
Edition/Format:   Print book : EnglishView all editions and formats
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This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between  Read more...

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Document Type: Book
All Authors / Contributors: George S Yip; Audrey J M Bink; Oxford University Press.
ISBN: 9780199229833 019922983X
OCLC Number: 911221125
Description: XIII, 272 s. : il. ; 24 cm
Contents: PART I: FOUNDATION; PART II: KEY CHOICES; PART III: SUPPORTING TOOLS; PART IV: PROCESS; PART V: CASE STUDIES
Responsibility: George S. Yip, Audrey J.M. Bink.

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In Managing Global Customers George Yip and Audrey Bink combine academic rigor and intellectual clarity with practical orientation, guidance and applicability: A must-have for everyone actively Read more...

 
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