Managing health care demand (Book, 1998) []
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Managing health care demand

Managing health care demand

Author: Robin E Scott MacStravic; Gary Montrose
Publisher: Gaithersburg, Md. : Aspen Publishers, 1998.
Edition/Format:   Print book : EnglishView all editions and formats

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Document Type: Book
All Authors / Contributors: Robin E Scott MacStravic; Gary Montrose
ISBN: 0834209276 9780834209275
OCLC Number: 37993165
Description: xxvi, 557 pages : illustrations ; 24 cm
Contents: pt. I. Fundamentals. Ch. 1. Improving Consumer Health & Demand. Ch. 2. The Four Domains of Demand Improvement. Ch. 3. Past Efforts in Utilization Management. Ch. 4. Why Improve Demand? Ch. 5. How Well Does Demand Management Work? --
pt. II. Foundations. Ch. 6. Behavioral Foundations. Ch. 7. Systems Foundations. Ch. 8. Information Foundations. Ch. 9. Communications Foundations. Ch. 10. Developing a Strategic Foundation --
pt. III. Changing Behavior. Ch. 11. Prompting & Persuading. Ch. 12. Education. Ch. 13. Social Advocacy. Ch. 14. Incentives. Ch. 15. Marketing, Negotations & Empowerment --
pt. IV. Planning Programs. Ch. 16. Planning Demand Improvement Initiatives. Ch. 17. Choosing Tactics. Ch. 18. Deciding Who Does What.
Responsibility: Scott MacStravic, Gary Montrose.


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