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Managing media businesses : a game plan to navigate disruption and uncertainty

Author: Michael Rosenberg, (Economist); Philip H Seager
Publisher: Cham, Switzerland : Palgrave Macmillan, [2017]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry. Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years' time? Is there a way to make multiple  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Managing media businesses. A game plan to navigate disruption and uncertainty.
Cham : Palgrave Macmillan 2017
(OCoLC)974849301
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael Rosenberg, (Economist); Philip H Seager
ISBN: 9783319520216 3319520210 3319520202 9783319520209
OCLC Number: 1005800987
Description: 1 online resource (xvii, 223 pages :) : illustrations
Contents: The big picture : four trends that change everything / Mike Rosenberg and Philip H. Seager --
Strategy : the soul of your business / Mike Rosenberg, Adrian Caldart, with Philip H. Seager --
"Show me the money!" Getting inside the bottom line / Philip H. Seager as told by Hillel M. Maximon --
Marketing in a new media world / Julian Villanueva with Philip H. Seager --
Decisive leadership : leaders that create extraordinary outcomes / Mike Rosenberg, Iris Firstenberg, with Philip H. Seager --
Decision analysis : the "science" of predicting your next hit / Miguel A. Ariño, Rafael de Santiago, with Philip H. Seager --
Operations management : not just what you do, but how you do it / Philip Moscoso with Philip H. Seager --
The digital economy : it's not the technology, it's the business model, stupid! / Sandra Sieber with Philip H. Seager --
Managing creative people : time to tear up the handbook? / Philip H. Seager --
Corporate and entrepreneurial finance : moving your business from back of the envelope to front of the class / Ahmad Rahnema Alavi, Jan Simon, with Philip H. Seager --
Scenario planning : your playbook for the future / Mike Rosenberg with Philip H. Seager.
Responsibility: Mike Rosenberg, Philip H. Seager, editors.

Abstract:

While more and more content is being published, fewer and fewer businesses are finding a way to do so profitably and sustainably.Your answers to these questions that vex your media or entertainment  Read more...

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