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Managing product innovation

Author: Arch G Woodside
Publisher: Amsterdam ; Oxford : Elsevier JAI, 2005.
Series: Advances in business marketing & purchasing, v. 13.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as incrementally, success by firms mostly nurtures inertia and eventual failure rather than search and adoption of new superior  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Managing product innovation.
Amsterdam ; Oxford : Elsevier JAI, 2005
(OCoLC)57282962
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Arch G Woodside
ISBN: 9780080458724 0080458726 9781849503112 1849503117 9780762311590 0762311592
OCLC Number: 123131908
Description: 1 online resource (xiii, 780 pages) : illustrations.
Contents: Organizing interactive product development / Fredrik von Corswant --
Co-creating successful new industrial networks and products / Magnar Forbord --
The role of personal contacts of foreign subsidiary managers in the co-ordination of industrial multinationals / Ricardo Madureira --
Life-cycle perspective in the measurement of new product development performance / Petri Suomala --
Barriers to strategic innovation in industrial markets / Koen Vandenbempt, Paul Matthyssens --
Upstream and direct influences on new product performance in European high-tech industrial firms / Arch G. Woodside, Günter Specht, Hans Mühlbacher, Clas Wahlbin.
Series Title: Advances in business marketing & purchasing, v. 13.
Responsibility: edited by Arch G. Woodside.

Abstract:

What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the  Read more...

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