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Material Type: | Audio book, etc. |
---|---|
Document Type: | Sound Recording |
All Authors / Contributors: |
James W Obermayer |
OCLC Number: | 130142798 |
Notes: | Originally published: Mason, Ohio : Thomson/Racom Communication, ©2007. |
Description: | 1 audio disc ; 4 3/4 in. |
Contents: | Making the case: Sue makes the sale; Business rules to live by; Sales inquiries, an asset with declining value -- Managing the process: Defining and identifying inquiries, suspects, prospects, and leads; Speaking in numbers; Managing inquiries; B2B inquiries, special handling; In-house or outsource?; Inquiry leakage; Fulfillment, inquiry tracking, and distribution; Closing the inquiry loop -- Estimating the number of inquiries needed and finding hot sources: Estimating how many inquiries is enough; Hot inquiry sources, telemarketing and trade shows -- Rules-formal and informal: Business rules for inquiry management; Getting cooperation from sales; How to keep things dynamic and proactive. |
Responsibility: | James Obermayer. |
Abstract:
Reviews
Publisher Synopsis
I. Sales Leads for Marketing and Sales Planning 1. Sales Leads for Tough Markets 2. Lead management Super Charges Sales and Marketing 3. Who Inquires and Why 4. Launching and Upgrading the Lead-management Program II. Qualified Leads from all Media 5. Planning Leads to Reach Selling Goals 6. Harneess the Lead Power of Advertising and Publicity 7. Mining Inquiry Gold at Trade Shows 8. Sete Your Sale in the Mail to Generate Leads 9. Telemarketing: Ignore It at Your Peril 10. Qualifying and Profiling Hot Sales Leads 11. Fulfillment: The First Step in Closing 12. Selling Your System to Sales 13. Computerizing Your Lead Managing Edge 14. Insights Form Inquiries: Closing the Marketing Loop Appendices Index Read more...

